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Bayezian
AI Growth Partnership

For:Bayezian, Edward Dixon
By:LUNIFAI, Lukas Yu Manwaring
The problem

What's slowing your growth.

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

01

Pipeline built by hand

Every conversation you get starts with hand-researched letters, LinkedIn engagement, and warm introductions sourced entirely by you. It works, but it does not scale: at two meetings a month, the volume is too low to build the pipeline of 15 to 20 you need.

02

Outbound that looked like everyone else

You ran a 500-account Apollo and Dripify campaign and got no bites. The messaging looked AI-generated, the domain carried no credibility, and your buyers, who are bombarded by look-alike solutions, ignored it. The channel can work; the execution was the problem.

03

2 meetings a month: the math

At two meetings a month and a three-month sales cycle, you have roughly six active conversations in progress at any time. To close two design-partner contracts by end of March and hold a pipeline of 15 to 20, that number needs to grow now, not in April.

04

Every hour sourcing is an hour not closing

You are the only person who can run discovery calls and handle objections, and you are spending that same time doing research, LinkedIn outreach, and writing letters. At a conservative GBP 60/hr for a founder, ten hours a week on prospecting is roughly GBP 2,400 a month in your highest-value time.

The solution

How we solve it.

Here is how we answer each of the points above.

01

A consistent top-of-funnel

We define your ICP, source and score the lists, and launch email and LinkedIn sequences written in your voice, targeting mid-market biotech and tier-2 pharma in the UK, EU, and US. Qualified replies are worked in real time, so your calendar fills without you touching the outreach.

02

Copy that earns the room

Every message is built on what sets you apart: two decades in highly regulated clinical environments and protocol-deviation oversight already proven at large pharma. Your buyers ignore bedroom-built solutions; copy anchored in that credibility gets past that filter and earns the meeting.

03

10 meetings booked in 60 days

The guarantee is written into the contract: 10 qualified meetings booked within 60 days of launch. If we miss it, you choose: we continue for free or you receive a full refund. The two design-partner conversations you need by end of March are reachable from that volume.

04

Your time back for closing

With prospecting handled, the hours you currently spend on research and outreach are reallocated to the sales calls and objection handling where your background makes the difference. That is where the contracts get signed, and that is where you should be.

What you're getting

Let's be direct: Bayezian has everything it takes to win new clients. What's missing today is a system that turns that potential into qualified meetings, every month.

Right now, Bayezian brings it in almost only one way. Every conversation you get starts with hand-researched letters, LinkedIn engagement, and warm introductions sourced entirely by you. At two meetings a month, you can see a path to two signed design-partner contracts by end of March, but the pipeline of 15 to 20 that needs to follow is not reachable at that pace, and a three-month sales cycle means the work has to start now.

That's where we come in. We guarantee our service because we know it works.

Here's what you can expect.

1. You'll get a proven system that predictably educates and converts strangers into ideal clients at scale.

Growth will no longer be a question of "how", but a question of "how much". Your system will be a formula: X in, Y out, and you'll be able to scale it up or down as needed to acquire results.

2. You won't have to worry about where the next sale is coming from anymore.

Lead flow will no longer be the key constraint in your business. Instead of spending hundreds of hours a year guessing at how to grow, it's taken care of for you. Your focus gets to shift to closing deals, not generating them.

3. You won't have to compete as a commodity against cheaper competitors with poorer service.

We win high-quality conversations by highlighting what sets you apart, two decades in highly regulated clinical environments and protocol-deviation oversight already proven at large pharma, and then building an irresistible offer around it. No more price wars: compete in a market of one.

4. You'll get an hour or more added back to your calendar each day as we take care of the lead generation for you.

We handle lead gen, the replies and the booking. You reclaim hours of work. It's a direct ROI through time. If you were to hire someone in-house to generate and book meetings, you'd be paying them a salary. We eliminate that need completely, saving you money.

5. At minimum, you'll get 10 meetings booked in 60 days, or you choose what happens next.

There is absolutely no risk. Don't get at least 10 meetings booked in 60 days? You choose: we keep going for free until the 10th meeting, with no second invoice, or we refund you in full. Our goal was to make this offer a no-brainer: either it works or our work is free.

6. You'll see every meeting and every reply in your own dashboard from day one.

As a bonus, we build you a custom dashboard and funnel tracker in your LUNIFAI OS, worth 5,000. You see what was sent, who replied and which meetings are booked, in real time, and you keep it after the pilot.

How we do it

Most other offers involve running inbound ads for you, or large scale spam. We do neither. Inbound ad campaigns are extremely expensive for most businesses, since that's where all of them naturally compete. Outbound campaigns are often run poorly and in an untargeted manner, which results in an instant drop in deliverability and blacklisted domains.

We combine the best of both and trim the rest of the fat. It's our own system, the LUNIFAI Growth System.

Here's what it involves:

1. Targeted lead sourcing using AI

We use a variety of services to search for leads in your target market. But instead of relying on keyword-based filters, which are extremely inaccurate (think modern resume systems), we use our own AI toolset to flexibly sift through thousands of companies and find the people closest to your ideal customer. We eat the costs of sourcing, enriching and validating each lead for you.

2. Building an irresistible offer

99% of successful lead generation is a byproduct of messaging. We know what works, today. We'll work with you to build a strong offer, and then turn it into a series of high-quality email and LinkedIn campaigns, sent from domains in your name.

3. We book your meetings, you just show up

We reply to every lead in under an hour, while the interest is still hot. We answer their questions, follow up with the ones who haven't booked until they book or say no, and put the meetings straight into your calendar. You're not involved at any step of the process; you get the invite and all you have to do is show up to the meeting.

The system

Concretely, step by step.

Email infraICP matrixTAM mappingIntent signals
01DEFINE

Define ICP + offer

Company size · Location · Industry · Decision-maker titles · Tech stack

02SOURCE

Scrape the market

Skip signals
Optional

Signal detection & monitoring

Website visitorsRecruitmentJob changeTech stack changeCompetitor engagementFunding raisedProduct launchRecent news

Layered onto the list, or used to find the accounts the list missed.

03SCORE

Lead scoring & prioritisation

04TIER

Tier 1

Fits the ICP, carrying a live signal.

Tier 2

Fits the ICP, no signal yet.

Tier 3

Partial fit.

Unqualified

Out of ICP

Never enriched, never contacted.

05ENRICH

Waterfall contact enrichment

Tiers 1 to 3 only. The decision-maker, their email, their LinkedIn URL.

06VERIFY

Email verification

Each address tagged good, risky or bad

07PERSONALIZE
Skip icebreakers
Optional

AI icebreakers

From their website, context and signals. Nothing invented.

08ROUTE

Channel routing

09LAUNCH

Multichannel

Email and LinkedIn profile both found.

Email only

Email found, no LinkedIn profile.

LinkedIn only

Profile found, email unusable.

10RESULT
CalendlyConfirmed
Marc DelaunayCEO · Vantor Systems
Fri · 11:3030 min
meet.google.com/dxh-pktw-mns
QUALIFIEDCampaign 1 · Step 2A
CalendlyConfirmed
Elena BrandtCreative Director · Norvalis
Wed · 14:3030 min
meet.google.com/jvr-bcat-pwq
QUALIFIEDCampaign 2 · Step 1
CalendlyConfirmed
Thomas ReissVP Engineering · Kestrel Group
Tue · 09:0045 min
meet.google.com/qkm-tzfd-hra
QUALIFIEDCampaign 1 · Step 3B

The system puts meetings with your target prospects in your calendar.

Steps and timeline

The pilot runs for 90 days. Here is what happens, month by month.

Month What happens Result
Month 1Onboarding & setup Onboarding call, offer and ICPs defined, lists sourced and scored. The LinkedIn campaign starts in week 1 or 2. In parallel, we create the domains and mailboxes in your name (3 weeks of warm-up) and write the email sequences. The first LinkedIn conversations come in. The email campaigns are ready to go within 30 days of signing.
Month 2Launch & first meetings The email campaigns go out too, on top of LinkedIn, and the 60 day guarantee period starts. We handle the replies and book the meetings into your calendar. A check-in twice a month on the results. The first meetings land in your calendar. We keep what converts and adjust the rest.
Month 3Optimisation & review We optimise the campaigns twice a month: new angles, new offers, new ICPs. The guarantee period ends 60 days after launch, with a results review. 10 meetings booked, or you choose: we keep going for free or you're refunded in full. Then you decide whether to continue month to month, with no commitment.
Ways of Working

What does working with us look like?

Step Process Goal
01Onboarding & Setup We configure all your tools to best practice. Operational from day one. Save dozens of hours.
02Twice-monthly calls A 30 minute call twice a month to review progress: leads generated, calls booked, etc. Everyone stays aligned and we move efficiently.
03Weekly sprint We spend the rest of the week generating leads for you and sending them to you on Slack and by email. Our goal is to keep meetings to a minimum. You pay us to save time, not to lose it.
04Simple comms We communicate through a shared Slack channel, with updates Monday to Friday (11am-6pm CET). Already have a workspace? No problem, we use Slack Connect. Otherwise, we invite you into ours.
05Feedback loop We iterate on the campaigns on our own. Your only priority is closing deals. You never have to tell us what to change. We read the data, decide the next move and show you what moved and why.
06Maintenance We maintain all your past cold email / multichannel campaigns and systems. No maintenance worries or extra fees. Total peace of mind.
Software

Software and platforms.

Monthly cost at your expense
396 USD

PlusVibe and HeyReach. Plus $279 a year for the 20 domains.

Your sending infrastructure

Domains, mailboxes, the sequencer and HeyReach are in your name and stay yours whatever happens after the pilot.

Everything else is on us

Sourcing, enrichment, email verification and AI personalisation are included in the pilot fee.

Tool Role in the pilot Monthly cost
PlusVibe mailboxes 60 sending mailboxes at $4 each $240
PlusVibe Warm-up and sequence sending $77
HeyReach LinkedIn channel $79
Monthly total Billed to you directly by each provider, in your name, never marked up. $396
Yearly purchase
Domains (20) Dedicated sending domains at $13.95 a year each, in your name, bought through PlusVibe $279
Total per year Paid at launch, then renewed once a year. $279

The sourcing tools (LinkedIn Sales Navigator, Clay and prospecting databases) are paid by us and do not appear in this table. You only pay for the infrastructure that belongs to you.

What you're investing

Our guiding principle for any offer, including our own, is to make it illogical to say no. Instead of relying on emotional, pressure-based tactics, a successful offer involves clear benefits, very strong risk reversal, and total transparency.

That's why we're guaranteeing 10 meetings booked in sixty days. Because it turns saying yes from a stressful decision into a logical one.

Your possible outcomes at the end of the guarantee period are now:

  1. You hit 10 meetings booked or more in sixty days. Given your closing rate, you sign new clients from them, and the second payment is a small fraction of what they bring in.
  2. You get between zero and 9 meetings booked in sixty days. You close a portion of them, perhaps one or two. Then you choose. Either we keep working for free until your 10th meeting is booked, with no second invoice, or we refund you in full. Either way our work costs you nothing more, your business still grows, and you've gained a strong understanding of your offer and sales in general.

As mentioned previously, the end result in both cases is that you benefit. That's what we mean by a good offer: all roads lead to success.

The options

The 10-in-60 Pilot

Each option contains the one before it. You can start small and move up later, nothing gets rebuilt.

Just click the option you want above and the investment breakdown on the next page adjusts to match.

Investment

Your investment.

Total · 10-in-60 Pilot, 90 days
£3,080
The guarantee: 10 meetings booked within 60 days of launch. If not, you choose: we keep going for free until the 10th meeting, or you're refunded in full.
Payment schedule
1
On signature
Full payment
£3,080
After the pilot

After the pilot: what comes next, no commitment.

At the end of the 90 days, we review the results together on a call. That's where you decide whether to continue, and on which of these two models. If you do, it runs month to month with one month's notice, and the booking, the replies and your dashboard stay in both.

Base + fee per meeting
A lower monthly base, and you pay for the meetings we book.
  • £1,580 per month, excl. tax, no commitment
  • £280 per meeting booked, invoiced monthly
  • Replies to leads in under an hour and meetings booked into your calendar
  • Campaign optimisation twice a month: new angles, new offers, new ICPs
  • A 30 minute call twice a month to review progress
Flat monthly fee
One fixed price, every meeting we book included.
  • £2,980 per month, excl. tax, no commitment, every meeting included
  • Replies to leads in under an hour and meetings booked into your calendar
  • Campaign optimisation twice a month: new angles, new offers, new ICPs
  • A 30 minute call twice a month to review progress

For information: nothing here is billed today and nothing continues automatically. These are the two models we discuss at the review call.

Investment

How the three months work.

The minimum engagement is three months. That time is what it takes to get inside your business, set the systems up, iterate and optimise the campaigns. Here is how it runs.

Month 1

Onboarding and setup

Month one starts on the day of onboarding, once payment is received, and includes your first onboarding session, where I configure your tools and automation platforms. I handle authentication and access sharing (2FA and the rest) so you are operational from day one. You are then added to your Slack channel, we run a second onboarding session to go through your targets and your offer in detail, and the regular sprints begin. In parallel, the domains and mailboxes spend three weeks warming up.

Month 2

Review and more sprints

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints.

Month 3

Into the rhythm

Month three and beyond run at the same rhythm, with the weekly sprints and the review call twice a month.

The pilot requires commitment up to and including its last day. Since it takes some time to create your offer, write your copy, and configure the campaigns, this is a required part of our arrangement. At the end of the pilot we review the results together on a call, and you decide whether to continue month to month (one month's notice), at your choice of 1,580 a month + 280 per meeting booked, or 2,980 a month flat with every meeting included.

What happens if I don't get 10 meetings booked during the guarantee period?

To be clear: if we weren't confident that we could achieve this for you, we wouldn't have offered to partner with you in the first place.

But if you don't get 10 meetings booked during the guarantee period, you choose. Either we keep running everything for free until your 10th meeting is booked, with no fixed fee and no second invoice, or we refund you entirely and in full: the 3,080 paid at signing, sent to the card or account you paid from, and the second payment is never due. This is the crux of our offer.

What counts as a meeting booked?

A meeting we put in your calendar with a decision-maker in your target market, counted once per prospect. If a prospect doesn't show up, we rebook them. A meeting the prospect cancels and doesn't rebook doesn't count.

Is there a fee per meeting?

Not during the pilot. The 3,080 at signing and the 3,080 at the 10th meeting cover everything, however many meetings we book. After the pilot you choose between 1,580 a month + 280 per meeting booked, or 2,980 a month flat with every meeting included.

Are there other costs?

The sending tools run in your name, so you own them: about 396 USD a month (60 mailboxes and the sequencer on PlusVibe, plus HeyReach), and 20 domains at about 279 USD a year. We set them all up.

Terms

Contractual Terms.

Proposal for Bayezian · AI Growth Partnership

01Purpose

LUNIFAI designs, builds and runs client acquisition systems, first and foremost cold outbound on email and LinkedIn (targeting, sending infrastructure, lists, copy and campaign operation). It also provides AI integrations, automations and custom AI tools. The detail of the deliverables covered by this agreement is set out in this proposal.

02Start date and timeline

The engagement starts on the day of the onboarding call. The onboarding link is sent once the payment due at signing has been received, by Stripe or by bank transfer. Every campaign period in this proposal, the guarantee window included, runs from the day the campaigns launch, not from signature or onboarding.

03Obligations

LUNIFAI undertakes to apply the means necessary to perform the engagement properly and to inform the Client promptly of any blocker. The Client provides the necessary materials, approves deliverables within the agreed times, and pays the amounts due on the agreed terms.

04Liability

LUNIFAI runs the campaigns and integrations on third party platforms (sending tools, LinkedIn, data providers, automation and AI tools). It is not responsible for their outages, limits or policy changes, including restrictions a platform places on an account. Its liability is limited to an obligation of means, save for gross negligence. Closing the sale is the Client's responsibility alone.

05Tools and third party costs

Software, domain and API costs are borne by the Client, subscribed in the Client's name, and carry no margin for LUNIFAI. The detail and order of magnitude of those costs are set out in this proposal. Campaigns and services are suspended if an invoice remains unpaid beyond 30 days.

06Fees and payment

The pilot runs 90 days from launch. 3,080 excluding tax is payable at signing. A second payment of 3,080 excluding tax is due once the 10th meeting is booked (defined below): LUNIFAI confirms it in writing and invoices it, payable within 14 days. No per-meeting fee is charged during the pilot. Replying to leads, follow-ups and booking the meetings are included. Amounts are in the currency of this proposal.

07Guarantee

10 meetings booked within 60 days of the campaigns going live. If this target is not reached by the end of the 60 days, the Client chooses one of the two outcomes below in writing. Either LUNIFAI keeps working at no charge until the 10th meeting is booked: no fixed fee is due during this continuation, the second payment is never due, and any month to month engagement the Client chooses starts only the month after the 10th meeting. Or LUNIFAI refunds the Client the 3,080 paid at signing, the second payment is not due and the pilot ends. Tool and domain costs remain the Client's. The infrastructure built, the prospect lists, the campaign data, the dashboard and the licence on the deliverables stay with the Client at no charge.

08Bonus: dashboard and funnel tracker

From day one, LUNIFAI provides the Client with a custom dashboard and funnel tracker in the Client's LUNIFAI OS, worth 5,000, at no charge. It stays included month to month.

09Definition of a meeting booked

A meeting booked is a meeting LUNIFAI places in the Client's calendar with a decision maker in an ICP approved in writing by the Client at onboarding, counted once per prospect. A prospect who does not show up is rebooked at no charge. A meeting the prospect cancels and does not rebook does not count; a rebooked meeting counts once. The Client has 5 business days to flag a meeting booked with someone outside the approved ICPs, giving the reason; unflagged ones count.

10Duration and termination

The pilot runs 90 days from launch and ends with a review call on the results. It does not renew automatically. If the Client chooses to continue, the engagement runs month to month, at the Client's choice: 1,580 excluding tax per month plus 280 excluding tax per meeting booked, invoiced monthly with no cap, or 2,980 excluding tax per month with every meeting included. The Client may switch model with one month's notice, and either party may end the engagement with one month's notice. The month to month engagement carries no guarantee.

11Ownership

Deliverables are licensed to the Client for exclusive use upon payment. Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client. LUNIFAI retains its methods, its tooling and its technical structures.

12Governing law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause.

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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Selected option: 10-in-60 Pilot, 90 days · £3,080 change

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · November 09, 2026
By Bayezian
Edward Dixon
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